# identity.md

## Organization Overview
- **Company Name:** Social Goods
- **Mission:** To enable individuals to look good, do good, and change the world by connecting consumers to organizations working towards a more just, equal, and engaged society.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Details forthcoming.
- **Size and Scale:** Demonstrated significant impact with over $600,000 in contributions to causes.

## Leadership & Team
- **Key Leadership Profiles and Roles:**
    - Lisa (Co-founder) - [https://www.social-goods.com/pages/founders](https://www.social-goods.com/pages/founders)
    - Kate (Co-founder) - [https://www.social-goods.com/pages/founders](https://www.social-goods.com/pages/founders)
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Dedicated to fostering a more just, equal, and engaged world, emphasizing positive social impact through consumer choices and supporting critical causes.

## Operations & Structure
- **Business Model and Operational Approach:** Operates as an online store offering activist clothing, accessories, and gifts, with a direct model where a portion of every purchase supports nonprofit organizations addressing pressing social issues.
- **Location(s) and Geographic Presence:** Primarily an online e-commerce platform with a global reach. Details forthcoming for physical locations.
- **Key Partnerships and Affiliations:** Collaborates with numerous nonprofit organizations by directing a portion of sales to support their work on today's most pressing issues.